营销重点

• 业务核心
• 54个单位

• ACT 211:财务会计
• 3

Basic elements of accounting and methods of gathering and reporting financial data will be examined in this course, including a study of financial statements, journalizing financial transactions, 营销活动, 房地产投资, plant and equipment; and depreciation as it applies to corporations. 前提条件:BUS 201.

• ACT 212:管理会计
• 3

This decision-making course will be based on accounting concepts and will include equity financing, introduction to man年龄ment accounting, 成本术语和概念, 成本累积制度, 产品成本核算系统, analyzing cost behavior patterns, including cost-volume-profit relationships. 先决条件:ACT 211.

• BUS 224: 业务 Writing and Presentations
• 1

This course will be a study and practice of effective strategies for clear business 沟通 in both written and oral forms, as well as the 技术 to access and share information.

• BUS 251: Legal Environment of 业务
• 3

This course prepares students to think factually and analytically at the areas of law that affect agreements and commerce between individuals and entities in the areas of, 但不限于, 合同, 侵权行为, 实体的形成, 机构, 不动产, estate and trusts and investor protection.

• BUS 261: 业务 Analysis Tools and 业务 Statistics
• 3

This course will focus on business analysis and problem solving strategies through the application of Microsoft Excel and deployment of business statistics analytics.

• 总线483:商业道德
• 3

The purpose of this course is to develop a foundation for business 道德 decision making and 道德 evaluation. The focus includes global and domestic economic, social and legal environmental issues. Ideals, laws and values are evaluated with application of 业务 Ethics theory and philosophy. Case studies and classical literature underscore learning modalities embracing 道德 decision making and analysis. A culmination of previous work is applied. Prerequisites: 业务 or 经济学 major with Senior standing.

• ECO 201:宏观经济学
• 3

This is a survey course of the scope and methods of the study of the principles of macroeconomics. Topics will include decision-making by households and firms, 供求关系, operation of markets and the determination of prices, the evaluation of social welfare within alternative economic systems, 国际贸易 and foreign exchange, 金融市场, the role and objectives of government in economic policy.

OR

• ECO 202:微观经济学
• 3

This is a course covering principles of microeconomics. Topics will include decision‐making by households and firms, 供求关系, operation of markets and the determination of prices, 国际贸易, elements of industrial organization and varying degrees of competition, the evaluation of social welfare within alternative economic systems.

• FIN 331:金融
• 3

This is an introductory course to the principles and practices of man年龄rial finance, sources and methods of raising capital, 现金流量分析, 财务报表分析, 金融市场, 还有股东权益问题. Additional concepts will include decision making with risk and use of operation and financial lever年龄. Prerequisites: General education math requirements and ACT 211.

• 管理学321:管理
• 3

This introductory course will look at the areas of planning, 组织, 人员配备, controlling with an emphasis on responsibility and authority, 授权和权力下放, line-staff relationship organization charting, 沟通, reaction to change Interpersonal skills, 动机, 领导, organizational resource man年龄ment will also be studied. Prerequisites: BUS 201 and BUS 224. Recommended prerequisite: ECO 201 or ECO 202.

• 市场营销341:市场营销
• 3

This is a survey course of 市场营销 principles and theory. The course supports a practical applied approach to the 市场营销 mix, 消费和工业市场, 市场研究, plus the challenges of the competitive marketplace. The course also includes an introduction to the issues of globalization. 前提条件:BUS 201. Recommended prerequisite: ECO 201 or ECO 202.

• 策略的选择
• 单位

• Choose 1 of the following courses based on emphasis selected:

• BDA 475: 商业数据分析 Thesis
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. Prerequisites: 业务 Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• 总线475:业务策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. Prerequisites: 业务 Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• 经济专业论文
• 3

This capstone course will integrate and apply key economic theory and models through the student's original choice of research; evaluation of the thesis will be by committee. 商务考试费用. Prerequisite: Senior status 经济学 major and ECO 221 and ECO 321.

• HCM 475: Senior Seminar in Healthcare
• 3

This course is designed to provide integration and application of theory learned throughout the healthcare man年龄ment program. The course is a culminating demonstration that reflects student knowledge of both course curriculum and university program outcomes. The assessment instrument includes a comprehensive analytical paper and oral presentation. 商务考试费用. Prerequisites: BUS 224 and [HCM 312 (concurrent enrollment allowed) or HLMG 312 (concurrent enrollment allowed)] and Senior standing.

• INB 475: 国际业务 Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. Prerequisites: 业务 Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• 市场营销策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. Prerequisites: 市场营销 emphasis with senior standing and FIN 331 and MGT 321 and MKT 371 and MKT 442.

• 实习

• MKT 490A: Professional Development and 实习 Emphasis
• 2

The CUI School of 业务 and 经济学 实习 facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. An internship related to a student’s academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. Students must take a minimum cumulative total of two (2) units earned in one (1) unit credit hours. 作为合格/不合格Curriculum提供. Prerequisites: 业务 Major with Junior or Senior standing and MGT 321 and BUS 224.

• 营销重点
• 21单位

• BDA 337: Introduction to 商业数据分析
• 3

This is an introductory course teaching applied job skills in close connection to the concepts and 理论 that drive the daily decisions relevant to data analysis and business intelligence. Each module focuses on a primary theme with real world cases where students will start by grappling with business problems and the underlying data to methodically drill down and solve problems from a technical approach. 这些主题包括, 统计学的应用, data visualization tools in Excel, 线性回归, 时间量系列, 分类算法, 数据偏差.

• 353:专业销售
• 3

This course focuses on the study of the principles of selling and basic 销售 concepts. Topics will include: Competitive advant年龄, researching company and competitor information, 价值主张, 客户需求, listening; 沟通 skills, 展示信息, 谈判, 以及结案技巧. 前提条件:MKT 341 (concurrent enrollment allowed).

• MKT 371:数字营销
• 3

This course will provide a broad overview of digital media including effective web design, SEO (search engine optimization) strategies, 社交媒体工具, 移动营销, 指标, analytics with a focus on business strategies and trends while using the appropriate digital tools for maximum effectiveness. 前提条件:MKT 341.

• 市场调研
• 3

This course seeks to provide an applied approach to the techniques and concepts of 市场营销 research and its critical relevance to effective man年龄ment decisions. Students will develop competency in survey methods and statistical analysis techniques. The course supports classic 市场营销 approaches and the role of research in assisting corporate strategies in optimizing financial performance. Prerequisites: General education math requirements and MKT 341.

• MKT 445: Inter国家 市场营销
• 3

A broad survey course of inter国家 市场营销 principals and trade theory. The course supports a practical approach to global 市场营销 with a focus on competition, market analysis and entry strategies, 贸易融资, 文化动力, the challenges of the global marketplace. Student teams will prepare market-entry plans for a specific country. 前提条件:MKT 341.

• 市场营销策略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. Prerequisites: 市场营销 emphasis with senior standing and FIN 331 and MGT 321 and MKT 371 and MKT 442.

• Choose two of the following courses:

• COM 422: Studies in Public Relations
• 3

公共关系 (PR) as a 沟通 discipline will be examined in this course with an emphasis on developing and implementing campaigns including presentations by PR professionals and in-class projects/exercises on topics such as public relations in nonprofit organizations, corporate and social responsibility, 媒体关系, 技术, 道德问题.

• ECO 321:计量经济学
• 3

This course is the study of Econo指标, providing techniques for the quantitative measurement and analysis of actual economic and business phenomena. Prerequisites: fulfillment of the general education math requirement, ECO 201 and ECO 202 and (MTH 252 or MTH 271).

• MGT 323:全球企业
• 3

Through an overview of world trade and 投资模式, 国际采购, 市场营销, man年龄ment for global businesses, this course will emphasize 国际贸易 theory, 全球金融环境, the role of multi国家 corporations including 国际采购, 市场营销, man年龄ment for global business. 前提条件:MGT 321.

OR

• MGT 324: Global Enterprise Experience
• 3

This course will look at the application and experience of world trade, 投资模式, 国际采购, 市场营销, man年龄ment for global business. 团体旅游组成部分, at an additional cost to the student, is an integral part of this course providing out-of-the classroom experiential learning opportunities supplemented by face-to-face and online readings and assignments with areas of special emphasis and locales being rotated. 前提条件:MGT 321.

OR

• MGT 351: Diversity in Organizations
• 3

This course will examine the impact of diversity, 文化, ethnic origin on the work experience while preparing individuals to meet the challenge of cultural diversity in organizations with an emphasis on how race, 宗教, 年龄, 性别, 性取向, 身心能力, 工作与家庭, 重量和外观, 国际多样性, 理论, 立法, organizational philosophy interact to create a set of rules for acceptable behaviors in complex organizations. 前提条件:BUS 201.

• 市场编号344:广告公司
• 3

A man年龄rial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply research techniques to target audience identification, 信息的发展, 创意执行, media planning as they design a complete campaign for a specified client. 前提条件:MKT 341 (concurrent enrollment allowed).

• MKT 355:服务营销
• 3

A practical approach to understanding and implementing 市场营销 strategies as applied to the business and service sectors. Applications in healthcare, financial and hospitality industries will be addressed. 前提条件:MKT 341.

• MKT 363:计算机图形学
• 3

This course will use Adobe Photoshop or similar product to develop student skills in the creation and execution of computer graphics for advertising, 插图, or enhancement of business products.

• MKT 365: Computer Graphics with Motion
• 3

This course will use Adobe Premier or similar product to develop student skills in the creation and execution of animated computer graphics for advertising, 插图, or enhancement of business products.