Marketing Emphasis

• Business Core
• 54 Units

• ACT 211: Financial Accounting
• 3

Basic elements of accounting and methods of gathering and reporting financial data will be examined in this course, 包括财务报表的研究, 记录财务交易, merchandising activities, investments in property, plant and equipment; and depreciation as it applies to corporations. Prerequisite: BUS 201.

• ACT 212: Managerial Accounting
• 3

This decision-making course will be based on accounting concepts and will include equity financing, 管理会计概论, cost terms and concepts, cost accumulation systems, product costing systems, 分析成本行为模式, 包括成本-数量-利润关系. Prerequisite: ACT 211.

• 商务写作和演示
• 1

This course will be a study and practice of effective strategies for clear business communication in both written and oral forms, 以及获取和共享信息的技术.

• 商业法律环境
• 3

This course prepares students to think factually and analytically at the areas of law that affect agreements and commerce between individuals and entities in the areas of, but not limited to, contracts, torts, entity formation, agency, real property, 房地产、信托和投资者保护.

• 商业分析工具和商业统计
• 3

This course will focus on business analysis and problem solving strategies through the application of Microsoft Excel and deployment of business statistics analytics.

• BUS 483: Business Ethics
• 3

The purpose of this course is to develop a foundation for business ethical decision making and ethical evaluation. The focus includes global and domestic economic, social and legal environmental issues. Ideals, laws and values are evaluated with application of Business Ethics theory and philosophy. Case studies and classical literature underscore learning modalities embracing ethical decision making and analysis. 这是以前工作的成果. Prerequisites: Business or Economics major with Senior standing.

• ECO 201: Macroeconomics
• 3

This is a survey course of the scope and methods of the study of the principles of macroeconomics. 主题将包括家庭和企业的决策, supply and demand, 市场运作和价格决定, the evaluation of social welfare within alternative economic systems, 国际贸易和外汇, financial markets, 政府在经济政策中的作用和目标.

OR

• ECO 202: Microeconomics
• 3

这是一门涵盖微观经济学原理的课程. 主题将包括家庭和企业的决策, supply and demand, 市场运作和价格决定, international trade, elements of industrial organization and varying degrees of competition, and the evaluation of social welfare within alternative economic systems.

• FIN 331: Finance
• 3

This is an introductory course to the principles and practices of managerial finance, 筹集资金的来源和方法, cash flow analysis, financial statement analysis, financial markets, and stockholder equity concerns. Additional concepts will include decision making with risk and use of operation and financial leverage. Prerequisites: General education math requirements and ACT 211.

• MGT 321: Management
• 3

这门入门课程将着眼于规划领域, organizing, staffing, and controlling with an emphasis on responsibility and authority, delegation and decentralization, 线-员工关系组织图表, communication, 人际交往能力, motivation, leadership, 组织资源管理也将被研究. 先决条件:BUS 201和BUS 224. 推荐的前提条件:ECO 201或ECO 202.

• MKT 341: Marketing
• 3

这是一门关于市场营销原理和理论的概括性课程. The course supports a practical applied approach to the marketing mix, consumer and industrial markets, market research, 再加上竞争激烈的市场挑战. The course also includes an introduction to the issues of globalization. Prerequisite: BUS 201. 推荐的前提条件:ECO 201或ECO 202.

• Strategy Options
• Units

• 根据重点选择以下课程中的一门:

• BDA 475:商业数据分析论文
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Business Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• BUS 475: Business Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Business Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• ECO 485: Economic Major Thesis
• 3

This capstone course will integrate and apply key economic theory and models through the student's original choice of research; evaluation of the thesis will be by committee. Business Exam Fee required. Prerequisite: Senior status Economics major and ECO 221 and ECO 321.

• HCM 475:医疗保健高级研讨会
• 3

This course is designed to provide integration and application of theory learned throughout the healthcare management program. The course is a culminating demonstration that reflects student knowledge of both course curriculum and university program outcomes. The assessment instrument includes a comprehensive analytical paper and oral presentation. Business Exam Fee required. Prerequisites: BUS 224 and [HCM 312 (concurrent enrollment allowed) or HLMG 312 (concurrent enrollment allowed)] and Senior standing.

• INB 475:国际商业战略
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Business Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• MKT 475: Marketing Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Marketing emphasis with senior standing and FIN 331 and MGT 321 and MKT 371 and MKT 442.

• Internship

• MKT 490A:专业发展和实习重点
• 2

The CUI 工商经济学院 Internship facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. An internship related to a student’s academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. Students must take a minimum cumulative total of two (2) units earned in one (1) unit credit hours. Offered as a Pass/No Pass course. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224.

• Marketing Emphasis
• 21 Units

• BDA 337:商业数据分析入门
• 3

This is an introductory course teaching applied job skills in close connection to the concepts and theories that drive the daily decisions relevant to data analysis and business intelligence. Each module focuses on a primary theme with real world cases where students will start by grappling with business problems and the underlying data to methodically drill down and solve problems from a technical approach. A few of these topics include, applications of statistics, 数据可视化工具在Excel, linear regression, time‐series, classification algorithms, and bias in data.

• MKT 353: Professional Selling
• 3

This course focuses on the study of the principles of selling and basic sales concepts. 主题将包括:竞争优势, 研究公司和竞争对手的信息, value proposition, customer needs, listening; communication skills, presenting information, negotiation, and closing skills. 前提条件:MKT 341(允许同时入学).

• MKT 371: Digital Marketing
• 3

This course will provide a broad overview of digital media including effective web design, SEO(搜索引擎优化)策略, social media tools, mobile marketing, metrics, and analytics with a focus on business strategies and trends while using the appropriate digital tools for maximum effectiveness. Prerequisite: MKT 341.

• MKT 442: Marketing Research
• 3

This course seeks to provide an applied approach to the techniques and concepts of marketing research and its critical relevance to effective management decisions. Students will develop competency in survey methods and statistical analysis techniques. The course supports classic marketing approaches and the role of research in assisting corporate strategies in optimizing financial performance. 先决条件:通识教育数学要求和MKT 341.

• 市场营销:国际市场营销
• 3

A broad survey course of international marketing principals and trade theory. The course supports a practical approach to global marketing with a focus on competition, 市场分析和进入策略, trade finance, cultural dynamics, 以及全球市场的挑战. Student teams will prepare market-entry plans for a specific country. Prerequisite: MKT 341.

• MKT 475: Marketing Strategy
• 3

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Marketing emphasis with senior standing and FIN 331 and MGT 321 and MKT 371 and MKT 442.

• 从以下课程中选择两门:

• 公共关系研究
• 3

Public relations (PR) as a communication discipline will be examined in this course with an emphasis on developing and implementing campaigns including presentations by PR professionals and in-class projects/exercises on topics such as public relations in nonprofit organizations, 企业及社会责任, media relations, technology, and ethical issues.

• ECO 321: Econometrics
• 3

这门课是研究计量经济学, providing techniques for the quantitative measurement and analysis of actual economic and business phenomena. Prerequisites: fulfillment of the general education math requirement, ECO 201和ECO 202和(MTH 252或MTH 271).

• MGT 323: Global Enterprise
• 3

通过对世界贸易和投资格局的概述, international sourcing, marketing, 以及全球业务的管理, 本课程将强调国际贸易理论, the world financial environment, and the role of multinational corporations including international sourcing, marketing, 以及全球业务的管理. Prerequisite: MGT 321.

OR

• MGT 324:全球企业经验
• 3

This course will look at the application and experience of world trade, investment patterns, international sourcing, marketing, 以及全球业务的管理. A group travel component, 这需要学生支付额外费用, is an integral part of this course providing out-of-the classroom experiential learning opportunities supplemented by face-to-face and online readings and assignments with areas of special emphasis and locales being rotated. Prerequisite: MGT 321.

OR

• MGT 351:组织中的多样性
• 3

本课程将探讨多样性的影响, culture, and ethnic origin on the work experience while preparing individuals to meet the challenge of cultural diversity in organizations with an emphasis on how race, religion, age, gender, sexual orientation, physical and mental ability, work and family, weight and appearance, international diversity, theories, legislation, and organizational philosophy interact to create a set of rules for acceptable behaviors in complex organizations. Prerequisite: BUS 201.

• MKT 344: The Advertising Agency
• 3

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply research techniques to target audience identification, message development, creative executive, and media planning as they design a complete campaign for a specified client. 前提条件:MKT 341(允许同时入学).

• MKT 355: Services Marketing
• 3

A practical approach to understanding and implementing marketing strategies as applied to the business and service sectors. Applications in healthcare, financial and hospitality industries will be addressed. Prerequisite: MKT 341.

• MKT 363: Computer Graphics
• 3

This course will use Adobe Photoshop or similar product to develop student skills in the creation and execution of computer graphics for advertising, illustration, 或增强业务产品.

• MKT 365:计算机图形与运动
• 3

This course will use Adobe Premier or similar product to develop student skills in the creation and execution of animated computer graphics for advertising, illustration, 或增强业务产品.